World: Lighter bottles for entry-level wines is the wrong message

Published 2024년 12월 20일

Tridge summary

The Sustainable Wine Roundtable (SWR) has initiated the Bottle Weight Accord to encourage shift towards lighter bottles of wine, with a goal to reduce the average weight of 750 ml still wine bottles from 550g to 420g by the end of 2026. The initiative has garnered support from retailers like Lidl GB, Systembolaget, and The Wine Society, covering 5% of global still wine sales. The accord is projected to save 144,428 tonnes of CO2 annually. Retailers are under pressure to maintain quality while reducing bottle weight, with Tesco looking to extend this practice to premium wines. The campaign aims to challenge consumer preferences towards heavier bottles and promote sustainability in the wine industry.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Producers need to put high-quality wines into lighter bottles to shift consumer perception around bottle weight, Dr Laura Catena argued at a Sustainable Wine Roundtable talk this week. Eloise Feilden reports. The Sustainable Wine Roundtable (SWR), an independent platform created to improve sustainability in the wine industry, launched its Bottle Weight Accord in October 2023. The accord followed a six-month study into bottle weight reduction co-funded by SWR retailer members including Finland’s Alko, Lidl GB, Systembolaget in Sweden, The Wine Society and Whole Foods Market in the US. Its initial target was to reduce the current average bottle size for 750 ml still wine bottles among its retail members from 550g to 420g before the end of 2026. Now, just over a year on from its launch, the SWR has 1.5 billion bottles under the accord. In a webinar detailing the progress made by the organisation in 2024, research director Dr Peter Stanbury said the accord therefore covers 5% of all ...

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