Vietnam: Take advantage to increase fruit and vegetable exports to nearby markets

Vietnam's fruit and vegetable exports have surged to a record 5.6 billion USD in 2023, marking a 66.7% increase from the previous year, with durian exports seeing significant growth. The country's agricultural products are gaining traction in demanding markets globally, thanks to 17 Free Trade Agreements and enhanced product quality. Despite holding only 2-3% of the global market share, there's a vast potential for growth, particularly in ASEAN, Vietnam's second-largest market after China, benefiting from lower transportation costs and favorable tariffs under the ATIGA Agreement. Additionally, the competitive nature of exporting to markets like Thailand and the UAE is highlighted, with a focus on adapting to local preferences, such as Thailand's demand for processed products and the UAE's need for Halal certification and competitive pricing. Agreements and strategies to penetrate these markets further emphasize the quality and competitiveness of Vietnamese agricultural exports.