Demand for organic products is declining in Europe

Published 2024년 12월 31일

Tridge summary

The President of the Ukrainian Fruit and Vegetable Association, Taras Bashtannik, has noted a decline in the organic market, including in Europe, during the Berry Market 2024 seminar in Moldova. Despite this decline, there is still demand for organic fruits and berries in Europe. However, consumers are no longer willing to pay a significant premium for organic products. Bashtannik believes that with the correct technology, traditional cultivation can be successful. He also emphasizes that exporting to the European Union remains a viable option, despite the competition, and that cooperatives are preferred by the European market.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Although the demand for organic berries and fruits still remains, there is a noticeable decline in the organic market, including in Europe. This was stated by the President of the Ukrainian Fruit and Vegetable Association (UFVA) Taras Bashtannik during the Berry Market 2024 seminar for producers, processors and exporters in Moldova, EastFruit reports with reference to the SEEDS material. Read also: This year, apples and grapes brought super profits to Ukrainian producers “The organic market has gone into decline. Including in Europe. If you ask an agronomist, he will honestly tell you that organics are mostly marketing. Plants do not understand what kind of fertilizer the farmer uses. If you stick to the technology, even with traditional cultivation, everything will be fine. Personally, I do not support organic cultivation. In terms of demand, there is still demand for organics in Europe. But the consumer is no longer ready to pay a huge premium for organic products. Even in ...

Source: Eastfruit