Adana, known as the capital of kebab in Turkey, has seen a surge in meat consumption and tourism due to the use of technology, internet, and social media. The number of small cattle slaughtered daily has increased by 50%, and meat consumption has risen by around 35%. Kebab sales have also increased by 40% due to the pandemic and the shift to take-out services. The city has become a popular destination for kebab lovers from all over Turkey and abroad.