Ten cities collaborate to spread the aroma of Fenzhou; delicious food and fine beverages activate new consumer momentum | 2025 Xinghua Village Wine Expo concurrent promotional activities heat up consumer interest.

Published 2025년 10월 3일

Tridge summary

Core Tip: On September 29, in Fenyang, Shanxi, the International Baijiu Trading Center in Xinghua Village saw colorful flags fluttering and the fragrance of liquor pervading the air as the 2025 China Xinghua Village International Wine Expo was grandly inaugurated. As a key platform for the "Ten Cities Synergy Sharing Delicious Food and Fine Drinks" activity jointly deployed by four departments including the Ministry of Commerce, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Agriculture and Rural Affairs, this wine expo, themed "Pointing to the Apricot Blossoms, Enjoying the Beauty of Lüliang," through the four-dimensional linkage of "exhibition, festival, vouchers, and sales," deeply integrates the fragrance of wine with the beauty of fireworks and food, injecting strong Lüliang power into the national consumer promotion map.

Original content

The multi-dimensional exhibition area builds a bridge for consumption, precisely connecting wine, food, and tourism resources. This year's wine expo covers a total exhibition area of 30,000 square meters, with five special exhibition halls and multiple external diversified areas forming a consumer promotion matrix. Innovative measures such as "consumer voucher issuance + wine supermarket landing" have been introduced to directly stimulate the mass consumer market, ensuring that the benefits of the expo reach consumers and wineries. Hall A "China Famous Wine Hall": Top national wine brands such as Moutai, Wuliangye, Yanghe, Luzhou Laojiao, and the host Fenjiu are all on display, defining the highest industry standards with top product quality and deep brand heritage. Hall B "Lüliang Production Area Brand Hall": Focusing on local strength, dozens of Lüliang-based wineries, including Fenyang Wang and Fenxing Wine Factory, form a "local team" to showcase the robust strength and ...
Source: Foodmate

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