Arable farmer Matthijs de Lugt is planting sustainable malting barley using the bird grain method, providing around 100 hectares this year, with the help of other Texel farmers. This method increases sowing distance for bird breeding and creates herbaceous field margins, reducing revenue but receiving compensation and a 20% market price bonus from the brewer. The project aims to benefit bird species and is well-received by tourists, with potential for more farmers to participate.