A meeting by the Technical Committee of the Beer Branch of the China Alcoholic Drinks Association in 2024, organized by Heilongjiang Simbach Biotechnology Co., Ltd., highlighted the importance of technological innovation in the beer industry. The meeting saw presentations on key research projects, beer brewing process and product quality improvements, new technology applications, ecological governance, and carbon reduction efforts. It also discussed the revitalization of the national wheat project and the role of synthetic biology in wine quality innovation. Adjustments were made to the association's management measures, and new members were appointed. The delegates also visited the Simbach Brewery to understand its production process and business philosophy.