The 2025 Australian cherry new season launch was successfully concluded.

In December 2025, the new season of Australian cherries, accompanied by the summer breeze, made its debut, with growers and industry representatives from Australia gathering at the Shangri-La Hotel in Jing'an to officially unveil the launch event on December 9. This event not only showcased the outstanding quality of Australian cherries but also celebrated their rising popularity and enthusiasm in the Chinese market, while also delving into how to continuously meet the core value pursuit of Chinese consumers for high-end fruits during the year-end festive season through ultimate freshness, professional cultivation techniques, and natural sweetness. At the launch event, under the guidance of the Shangri-La Hotel's head chef, guests experienced an immersive tasting journey—sampling high-quality cherries at the peak of freshness, and taking the opportunity to learn about the entire supply chain from Australian orchards to Shanghai dining tables, which embodies precise agricultural management and meticulous care. The event also provided a platform for media and trade partners to engage in face-to-face communication with growers from various regions of Australia, allowing attendees to gain a more comprehensive understanding of the climate conditions, growth environment, and strict post-harvest management standards that shape the unique flavor of Australian cherries. Chinese consumers' demand for high-quality cherries continues to grow, especially favoring their pure origin, reliable quality, and natural flavor. Australian cherries, with their rich color, crisp, sweet, and juicy taste, and naturally balanced sweetness, have become the "star fruit" during the Christmas, New Year's Day, and Lunar New Year celebrations at the end of the year. This reputation is rooted in strict production standards and the commitment to only export the top-quality fruits, ensuring that every box of cherries reaching Chinese households carries the sincere wishes of Australian orchards. "China has always been one of the most competitive markets for cherries, and this constantly motivates us to provide the best Australian fruits and fully meet consumer expectations. The success of the Shanghai launch event has given us more confidence to work closely with Chinese retail partners, allowing more families to enjoy this high-quality Australian sweetness during this season." ——Penny Measham, CEO of the Australian Cherry Growers Association Rapid preservation is the core promise of Australian cherries. All exported cherries are air-shipped directly to Asia within 72 hours of being picked, maximizing the retention of their crisp texture and fresh flavor from the moment they leave the tree. This efficient "from branch to tongue" supply chain ensures that the product arrives in Shanghai in perfect condition, making it an ideal choice for holiday gifts and sharing with friends and family. Looking ahead to the 2025/2026 season, the overall performance is promising. Reports from Australian production areas indicate that this season's fruits are of high quality and beautiful appearance, with satisfactory size. Compared to previous years, the cooler temperatures this summer have slowed down the ripening process, allowing the fruits more time to accumulate flavor, resulting in a unique taste with richer layers and deeper sweetness. This aligns perfectly with the pursuit of high-end, auspicious fruits by Chinese consumers at the end of the year. At the event, the new mascot for the 2025/2026 season, the kangaroo "Karu," was also officially unveiled. It vividly interprets the values of the Australian cherry industry: respect for nature, commitment to quality, and the dedication and enthusiasm to deliver fresh fruits from orchards thousands of miles away to every consumer's hands.