The '333 Agricultural and Fisheries Income Project' brought hope to Gyeonggi farmers and fishermen.

Ugly eggplants achieve online sales success Reviewing past achievements as the halfway point is reached Preparing for a leap in the latter half: Northern region workshop Representative Yoo Hee-jin, who operates an eggplant farm in Paju, Gyeonggi Province, faced unexpected difficulties last year. Due to abnormal weather, heavy rainfall in the Paju area resulted in many ugly eggplants, which had no quality issues but had minor external blemishes or poor shapes. Representative Yoo requested assistance from the "Agricultural and Fisheries Income 333 Project" being promoted by Gyeonggi Province and received consulting from marketing expert Lee Jeong-ho, the CEO of MRKFood. CEO Lee believed that there was potential if the ugly eggplants, which had no quality issues, were supplied to consumers at reasonable prices. Together with Representative Yoo, they promoted online sales. Representative Yoo rebranded the ugly eggplants as "Borat-colored healthy vegetables," emphasizing that they had ...