Vietnamese shrimp exporters are poised to expand their market share in the US following restrictions on Chinese shrimp exports. This presents a strategic opportunity for Vietnam to focus on high value-added products and trace product origin. However, the market faces challenging price competition and risks of Chinese products being labeled as 'Made in Vietnam'. In response, China is likely to shift its shrimp exports to the EU, Japan, and ASEAN, including Vietnam's main export markets, leading to increased competition and pressure on profit margins.