The Mexican berry industry is facing challenges such as unpredictable weather, increased production costs, and labor issues, leading to a projected growth of only 5% to 15% in the berry season, instead of the anticipated 15% growth. Climate change is impacting the new genetics of berry crops, which have improved flavor, size, and yield. The National Association of Berry Exporters of Mexico (Aneberries) is promoting berry consumption in Mexico through campaigns and initiatives. The future of the industry will hinge on the adaptation to new genetics and climate conditions. The Guadalajara International Blueberry Seminar will explore these challenges, new technologies in crop management, and the genetic and commercial opportunities for berries in Mexico.