The blueberry season in Ukraine this year turned out to be unsuccessful for producers

Published 2024년 9월 4일

Tridge summary

EastFruit analysts reported that despite early frosts reducing blueberry yields and quality in some regions, the overall harvest volume increased compared to last year. Challenges in harvesting and marketing due to military aggression against Ukraine and a low domestic market capacity were noted, but blueberry supply still rose. Early harvesting led to an early season end, causing prices to recover by mid-August. However, average prices during peak months were the lowest in years, making cultivation less profitable for small farms without direct export access. The interim results of the 2024 season are expected to be close to the final ones.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

This opinion was expressed by EastFruit analysts. They noted that the incredibly early start of flowering of blueberry plantations, followed by frosts, led to some reduction in yield and damage to quality in some regions of the country, but overall the volume of the harvest was higher than last year. And despite the fact that farmers had many problems with harvesting, the supply of berries on the market increased. "Against the background of military aggression against Ukraine, farmers also had a huge number of problems with marketing blueberries. One of the main ones is the low capacity of the domestic market. Accordingly, domestic blueberry prices largely depended on the efficiency of exports, with which there were also certain problems. After all, only a small number of producers of this berry can collect a sufficient amount of sales for direct export," experts explain. As a result, already at the beginning of the season, blueberry prices fell to record lows. In the 2024 season, ...

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