"The Brazilian Ox: A World of Opportunities" will be the theme of Feicorte 2026

Beef cattle remain one of the country's greatest economic forces, moving over R$ 600 billion annually and maintaining Brazil as the world's largest exporter. To keep up with this evolution, Feicorte – International Fair of the Meat Production Chain – announced news for the 2026 edition during an event held in São Paulo (SP), last Thursday (27), revealing the theme “The Brazilian Ox: A World of Opportunities”. The fair, scheduled for June 23 to 26, in Presidente Prudente (SP), returns with an expanded, technological, and completely redesigned proposal. “Our vision for 2026 is to be the mirror of the evolution of Brazilian beef and we will be based on three pillars: strength, as we represent the productive power of the largest commercial herd in the world; Brazilianness, because we celebrate our identity, our genetics, and our unique way of doing cattle farming; and innovation, since the future demands technology, sustainability, and strategic vision,” said Feicorte's president, ...