The article highlights the initiation of the 'China-Europe fruit and vegetable business seminar' as part of the Macfrut event, aiming to boost trade between China and Europe. Renzo Piraccini, the president of Macfrut, emphasized the potential of China as a producer and market, and the advantage of north-east Italy as a logistic hub for trade. The port of Ravenna is planning significant investments to enhance its status as a commercial hub, particularly for the agri-food sector. The trade between China and Italy has seen growth, reaching nearly 1.3 billion dollars despite the pandemic, with fruit trade reaching 200 million dollars and vegetable trade nearly 50 million dollars. The article also mentions the economic growth in China, which has led to increased household income and the development of the China-Europe Railway Express, encouraging digitization and cooperation in the fruit and vegetable trade between China and Italy.