Brazil is experiencing a surge in demand for vegetable drinks as consumption of dairy products is projected to drop 27% by 2023, while consumption of plant-based alternatives is expected to grow 108% from 2013 to 2023, according to Forbes and Persistence Market Research. The global meat and dairy sector is facing increased competition due to the growth of these alternatives. A Tal da Castanha, a company, has seen a 70% growth in 2020 with its plant-based drinks and plans to launch an oat-based vegetable drink and a line for children. The company is focused on products with a clean and nutritious label.