South Korea is preparing for the peach harvest in late June to early July, expecting a good crop size following last year's cold weather damage. However, farmers are worried about potential price drops due to overproduction and decreased agricultural consumption after the 'Golden Apple' incident. The majority of peach cultivation is in the nursery variety, with a smaller proportion in the hairless 'cheondo' variety. Efforts are being made to control supply and demand and boost consumption. Wholesale prices are already down compared to the previous year, and concerns are raised about the quality and market price, especially with the anticipated increase in small fruits and potential effects of high temperatures and the rainy season.