The Europa Florece campaign, supported by the Spanish Federation of Associations of Producers, Exporters of Fruits, Vegetables, Flowers and Live Plants (Fepex), aims to promote the benefits of aromatic plants in Spain and Germany. These benefits include enhancing creativity, improving emotional well-being, promoting sustainable gardening, and reducing the carbon footprint. The campaign highlights the importance of plants in improving physical and psychological well-being in various aspects of life. Last year, Spain exported over 43 million euros worth of plants and flowers to Germany.