Georgia's hazelnut harvest is set to begin soon, with hopes of improving on the previous season's best production in five years. However, there is a pressing need to improve nut quality to meet global market standards. The article highlights the challenges faced by the industry, including high rates of hidden rot and insect damage, which reduce export potential. Additionally, the article discusses the potential for increased production but notes that consistent quality is crucial for maintaining a reputation in the global market. It also emphasizes the importance of youth participation in rural areas for the sustainability of the hazelnut industry and stresses the need for growers to take responsibility for quality control.