The EU's Seaweed Initiative seeks to enhance sustainable algae production and consumption in Europe, with the market projected to reach €9 billion by 2030 due to high demand across various industries. The initiative outlines 23 steps in regulatory, business, and educational sectors to support industry growth. Felix Leinemann from the European Commission emphasizes the potential for increased algae demand and identifies the Atlantic and North Sea coastal areas as ideal for farming. Additionally, the initiative aims to offer fishermen opportunities to diversify their activities and income through regenerative ocean farming.