The EU is expected to see a decrease in beef consumption per capita from 10 kg to 9.5 kg annually by 2035, due to lower profitability and stricter environmental standards. This will result in a reduction of the cattle herd by 3.5 million head. The dairy herd is also projected to decrease by 2.5 million heads, although dairy product consumption will remain stable. After a dip post the 2022-2023 high price period, beef prices are expected to stabilize at a higher level. The EU and New Zealand will continue to be the main exporters, with increasing global demand for value-added dairy products and beef, especially from China, Vietnam, and sub-Saharan Africa.