Ecuador's Minister of Production, Foreign Trade, Investment and Fisheries, Sonsoles García, has disputed Russia's request to withdraw licenses of five Ecuadorian banana companies due to a reported fly infestation. García refuted Russia's claim that the flies transmit cholera and suggested that such 'technical obstacles' are often used by sanitary and phytosanitary agencies. The situation may prompt Ecuador to seek new markets for its bananas, with the government currently working to ensure fair pricing and exploring trade agreements with other countries to diversify its markets.