The French consolidate their title as the biggest drinkers of rosé wine in the world

Heat obliges, since May, the French buy more rosé than red wine. It sold for nearly 400 million euros in hypermarkets and supermarkets alone (drive included) according to the accounts of the company NielsenIQ. This is 20 million euros more than red wine, which nevertheless occupies more space on the shelves. But above all, the high temperatures observed almost everywhere in France in May and June propelled the rosé to sales levels well above those of last year. According to NielsenIQ, the turnover achieved by large retailers increased by 9.8% compared to the same period of 2021. While sales of red wines fell, still in value, by 8.5%. In addition, NielsenIQ experts note that, this year, beer has not been favored as much as rosé wine by climatic conditions. The turnover generated by cans, bottles and kegs only increased by 3% while the brewers, affected by the rise in the prices of their raw materials, amply raised their prices. Heineken increased its prices by 9%, ABInbev, the ...