The French prefer rosé wine instead of red wine

Published 2023년 9월 27일

Tridge summary

Rosé wines are gaining popularity among young people in France, with many preferring it over traditional red wines. While the demand for full-bodied Bordeaux bottles has declined, they remain the most popular worldwide. The decline in red wine's popularity can be attributed to a shrinking customer base, changing dietary habits, and fewer opportunities to drink wine.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Rosé wines are becoming more and more popular among the French: young people are starting to move away from traditional red wines and prefer chilled rosé at any time of the year. While vintners say younger consumers are opting for lighter, lower-alcohol wines in France even in the colder winter months, and demand for full-bodied Bordeaux bottles has practically declined since the 1990s, they remain the most popular varieties worldwide - the annual international red wine accounts for 40% of consumption. According to the Comite National des Interprofessions des Vins a Apellation D'Origine (CNIV) statistics, instead of 100 liters in 1975, the French now consume an average of 40 liters of wine per person per year. About 38 million hectoliters of wine are produced in the country every year, the proportion of rosé wines is 19%. According to winemaker Thomas Montagne, the French are turning to rosé because it is "easier to drink, has less tannins and seems more festive." A spokesperson ...
Source: Trademagazin

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