The Hungarian government has allocated significant subsidies towards the development and improvement of the meat industry, aiming to boost its economic contribution and increase the sector's competitiveness. The subsidies, amounting to HUF 730 billion since 2014, have been primarily used for meat processing, preservation, and the production of meat products. The government plans to further increase its support, with HUF 750 billion to be allocated for food industry developments under the Rural Development Program for the 2021-2027 support period. The government also intends to amend several regulations related to meat products in the Hungarian Food Code. Additionally, the article discusses the differences in ham preparation and the importance of displaying the real cost of meat products in stores to survive in the Hungarian meat industry.