Spain: The healthy benefits of olive oil, a bet for increasing consumption in the Belgian market

The Belgian olive oil market has experienced notable growth in recent years, despite not being a producing country of this product. According to a Euromonitor report from 2023, edible oils in Belgium reach a value of 184 million euros, with olive oil being the most consumed, valued at 83.2 million euros. The study carried out by the Economic and Commercial Office of the Spanish Embassy in Brussels, points to Spain as the main origin of olive oil imports to Belgium. However, it is important to highlight that these imports are made in bulk and packaged locally by distributors such as Colruyt or Carrefour. Although Belgian gastronomic culture has traditionally been influenced by the consumption of butter, the consumption of olive oil has gained ground in recent years. Factors such as European information campaigns on the health benefits of olive oil and the increase in the population from countries with a culinary culture similar to the use of this oil have contributed to this ...