Since the end of 2023, robusta coffee prices have seen a significant increase, at some point surpassing the price of Arabica coffee, a first in over half a century. This situation, while profitable for farmers and those with unsold stock, has led to challenges for coffee traders and roasters due to the unpredictable nature of coffee pricing. The price hike has been steep, with costs soaring by 250-350% from the previous range, causing financial strain for many in the industry. The rise in Vietnamese robusta prices has also impacted other coffee markets, including Brazilian robusta conilon and Arabica, resulting in increased production costs and affecting the affordability of coffee. This situation threatens to push 35% to 60% of small and medium-sized roasters globally towards bankruptcy, highlighting the critical need for sustainable solutions and fair pricing in the coffee industry.