Preliminary data shows a 10-15 percent annual increase in watermelon and cantaloupe cultivation in Hungary, with over 150,000 tons and 13,000 tons harvested respectively. Despite a mediocre domestic market, exports have increased. The melon season started early due to heatwave but prices fluctuated. Producers expect a 5-7 percent increase in melon growing area next year and plan to target surplus to export markets. A campaign to increase domestic consumption and variation in melon types is also planned. The melon market is concentrated, requiring production coordination and finding solutions for labor shortages.