The Secretary of Economy in Mexico has brought together the Mexican Institute of Industrial Property (IMPI) and the Tequila Regulatory Council (CRT) to discuss strategies for protecting the Tequila denomination of origin. This meeting builds on the 2019 recognition of Tequila in the European Union, which now allows Mexico to enforce its protection rights in Europe. The Ministry of Economy is developing a strategy to defend the Tequila designation of origin, focusing on enhanced collaboration between IMPI and CRT. The discussion also covered the new Federal Law for the Protection of Industrial Property (LFPPI), which streamlines the process for declaring protection for denominations of origin and geographical indications, aiming to strengthen the legal framework around these designations.