The Italian Wine Union supports the agreement between the EU and Mercosur countries

Published 2024년 12월 4일

Tridge summary

The Italian wine market is currently facing challenges due to sluggish consumption both domestically and internationally, with the added threat of US duties impacting a significant market for Italian wine. To address these issues, the Italian Wine Union is advocating for market diversification and supports the EU-Mercosur agreement to tap into South American markets, despite concerns from agricultural groups about reciprocity and standards. The Union also stresses the importance of exploring non-alcoholic wine segments and avoiding commercial closures to reduce risks, as Italy is particularly vulnerable to potential US duties, given the US's role as a major buyer of Italian wine.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The market situation for Italian wine does not inspire optimism. Both domestic and especially foreign consumption is slow and the complex economic picture is now compounded by the threat of duties on what is the main outlet in terms of value for Made in Italy wine: the United States. In these conditions, it is truly inappropriate to close the door to possible developments such as the segment of non-alcoholic or low-alcohol wines but above all the agreement with Mercosur (essentially the South American market, ed.). This is the assessment that was drawn up this morning in Rome during the National Council of the Italian Wine Union. «The announced US duties – commented the president of the Italian Wine Union, Lamberto Frescobaldi – risk worsening an already difficult situation if the market is not diversified and above all if commercial closure policies are pursued». In this respect, therefore, at the Uiv, on the one hand they welcome the opening on the topic of dealcoholized or ...

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