The Italian wine market is currently facing challenges due to sluggish consumption both domestically and internationally, with the added threat of US duties impacting a significant market for Italian wine. To address these issues, the Italian Wine Union is advocating for market diversification and supports the EU-Mercosur agreement to tap into South American markets, despite concerns from agricultural groups about reciprocity and standards. The Union also stresses the importance of exploring non-alcoholic wine segments and avoiding commercial closures to reduce risks, as Italy is particularly vulnerable to potential US duties, given the US's role as a major buyer of Italian wine.