The Agricultural Cooperative of Agioi Apostolos of Laconia in Greece has sold a barrel of olive oil from the Athinoelia variety for the 2024-2025 harvest at a record price of 10.20 euros per kilo to an Italian company, while the market price in the area ranged from 7 to 8.5 euros per kilo. This is the first auction of the new olive growing season and the price reflects the market trend. The price of 10.20 euros per kilo is in line with Italian standards for high-quality olive oil, and with an expected reduction in olive oil production in Italy and high demand in the international market, the price of olive oil is expected to remain high.