The Jeonbuk Headquarters of the Nonghyup will implement direct sales of Jeonbuk agricultural specialty products at the Seoul International Garden Expo.

The Jeonbuk Headquarters of the National Agricultural Cooperative Association (Head Lee Jeong-hwan) participated in the "2025 Seoul International Garden Expo Seoul Market" held at Boramae Park in Seoul from the 25th to the 26th of last month, organized by the Seoul Metropolitan Government. They promoted direct sales of Jeonbuk agricultural specialties and the Nongsimcheonsim (農心天心) movement. This event aimed to create a space for sharing the values of agriculture and rural areas through city-rural exchanges in line with the purpose of the Nongsimcheonsim movement, and to contribute to stabilizing prices during the Chuseok holiday. Additionally, the Namwon Cooperative Joint Business Corporation, Gongdeok Agricultural Cooperative, and Hae-ri Agricultural Cooperative participated, selling gift sets such as Shine Muscat, sweet potato yanggaeng, and salt sets at prices discounted by up to 16% compared to market prices. Furthermore, the event introduced the health benefits of Shine ...