The Mango Industry in the United States: Considerations and Reflections

By: Francisco Seva Rivadulla, specialist in International Markets (Agraria.pe) Buyers of mangoes in the U.S. market value aspects such as quality, food safety, wholesomeness, sustainability, and also price. In today's global trade environment, importers of mangoes focus heavily on the quality of the fruit, but also on its price. Without a doubt, this is a fundamental duo to understand how the commercialization of mangoes works in the U.S. market. But we cannot forget the flavor, which is a highly valued aspect by consumers. Solid Distribution Channels The distribution channels of the mango industry in the United States are very solid for mango exporters, especially for Mexican ones, as they have been operating with the same channels for many years. Additionally, U.S. retailers are well aware of the quality of mangoes coming from Mexico and Latin America, and they also value other aspects such as Social Responsibility and Respect for the Environment. Undoubtedly, the U.S. market is ...