The Meat Industry Association holds a "Korean Beef and Pork Export Discussion Meeting"

Published 2025년 9월 16일

Tridge summary

[Livestock and Fisheries News=Reporter Hong Jeong-min] Amid the ongoing restrictions on the export of Korean beef and pork due to diseases such as foot-and-mouth disease, there is a call for efforts to standardize quality and reduce price fluctuations, as well as to improve the relatively low brand recognition compared to competitor countries. The Korea Meat Importers and Exporters Association held a "Korean Beef and Pork Export Forum" in its meeting room on the 16th, where participating exporters discussed focused measures to expand exports while voicing difficulties in expanding exports. Sales Director Cho Kyu-yong of Taewoo Green Food said, "In the Hong Kong market, Japan is using a marketing strategy to sell Wagyu beef at a lower price than Korean beef, and we currently have no response strategy."

Original content

Diversification of export countries must be pursued Institutional improvements, etc. must be expedited In the current situation where beef and pork exports are still limited due to diseases such as foot-and-mouth disease, efforts to standardize quality and reduce price fluctuations are needed, along with improving the lower brand recognition compared to competitor countries, it has been pointed out. At the 'Beef and Pork Export Roundtable' held by the Korea Meat Distribution and Export Association in the association's conference room on the 16th, the exporting companies that attended the meeting focused on discussing ways to expand exports while voicing difficulties in expanding exports. Taewoo Green Food's Vice President Cho Kyu-yong pointed out, "In the Hong Kong market, Japan is using a marketing strategy to sell Wagyu beef cheaper than Hanwoo, and we currently have no response strategy," and emphasized the need for a strategy to compete with the taste, which is a strength ...

Source: Aflnews