The article highlights a shift in the pine nut industry, with the product, locally known as künar from the Beşparmak Mountains in Turkey, finding new markets in Europe and America due to the impact of civil wars in the Middle East and the pandemic. The harvest season has begun, with demand for the product, branded as Söke Beşparmak Kunar, particularly from the USA, Italy, Germany, and Spain. Birol and Murat Garagöz, owners of Beşparmak Foreign Trade Company, are experiencing a surge in interest as they struggle to meet the escalating demand, often sourcing additional pine nuts from other regions to satisfy export orders.