A study by the Economic and Commercial Office of the Spanish Embassy in Belgrade has found that Serbia's olive oil market is dependent on imports, with no local production and a small market size. The majority of imports come from Italy, Spain, and Greece, and the country has a negative trade balance in all tariff headings, making it a net importer of olive oil products. Despite sunflower oil being the dominant edible oil in Serbia, there has been an increase in olive oil consumption among young people who prioritize diet and eating habits.