The article reports a significant decrease in the price of both fresh and dried coconuts in several provinces of Vietnam, including Vinh Long, Tra Vinh, Soc Trang, and Hau Giang, due to a slowdown in the export market and increased shipping costs. The Director of Van Hung Cooperative, a major purchaser of coconuts for export, has noted a decrease in export orders, attributing it to these factors. In response, the Department of Agriculture and Rural Development of Tra Vinh province is encouraging businesses to invest in deep processing technology and consumer markets, with the aim of adding value to coconut products and supporting local farmers. Tra Vinh province, a major coconut cultivation area with over 90,000 households and more than 7 million trees, is focusing on developing organic coconut material areas to meet international standards.