The Spanish consumer is switching to craft beer, being ordered 14% less, while the mix with lemon is increasing by 35%

Between January and June of this year, 14% fewer 'cañas' of beer have been ordered in Spanish bars and restaurants than in the same period last year. Also falling, in these same six months and in almost identical proportion, the consumption of craft beer. Or the one with draft beer. On the other hand, in this first half of 2024 many more 'clares' have been served: this drink that combines beer with lemon grows by 35% in Spain, especially in communities such as the Balearic Islands, Castilla y León, the Canary Islands and Catalonia. This is indicated by a data collection carried out by the Catalan market research company Delectatech, based on the analysis of comments on digital channels of more than 250,000 Spanish restaurant establishments. This company frames the trend as a global drop in the consumption of alcoholic beverages, something they relate to various factors such as inflation or the general search for a healthier lifestyle. But also with the rise in tourism, which ...