The Spanish Wine Association (OIVE) is conducting a series of tastings in Mexico for HORECA sector professionals. The tastings, scheduled in Mexico City, Querétaro, and Guadalajara, will showcase a variety of Spanish wines from different denominations of origin. Mexico is a primary target for OIVE's international promotion due to the growing demand for Spanish products, especially high-value items like wine. In the last five years, Spanish wine exports to Mexico have seen a significant increase of 25% in volume and 45% in value.