The pumpkin season in Spain is off to a promising start with an 18% increase in cultivated area despite climatic challenges. Key production regions include Murcia, Alicante, and La Mancha, with harvests from June to October. National consumption is a priority, supported by improved pumpkin varieties like Estrella, Orionit, and Carlota from Sakata Seed Ibérica. While fresh pumpkin is most popular, processed pumpkin is also gaining traction. The Halloween campaign by Love Klabaza will donate 15,000 pumpkins to schools in Spain and Portugal, promoting zero waste and involving children in a pumpkin decorating and cooking competition.