A review into New Zealand's live animal export practice led to the banning of cattle exports in 2007 following a tragedy where over 5,000 cattle died at sea. A loophole allowed exports for breeding, but this will be closed in 2023. The recent sinking of the Gulf Livestock 1, which carried over 5,800 cattle to China, and the death of hundreds of cattle in Sri Lanka in 2017 escalated concerns about animal welfare and New Zealand's international reputation. The ban, announced by Agriculture Minister Damien O'Connor, aims to maintain New Zealand's status as the most ethical food producer by addressing concerns about mass animal deaths and poor conditions abroad. Despite criticisms, the decision is seen as necessary to protect the country's reputation.