Vietnam's spice and flavorings industry, particularly pepper, is experiencing a surge in demand on a global scale, reaching 110 countries and accounting for 60% of the world's pepper exports. Despite challenges such as increased shipping costs, the industry is expected to see improving prices and sustainable growth. The government and industry experts suggest strategies for suitable development and recommend market research and innovation to penetrate markets like India and Europe. The Import-Export Department forecasts a continued increase in global pepper prices, indicating a positive outlook for Vietnam's exports.