Tridge summary
(Yeoju=Yonhap News) Reporter Woo-sung Lee = Yeoju City's local specialty, sweet potatoes, have launched a new brand, "King Sejong's Yeoju Sweet Potato," to win over consumers.
The Yeoju Sweet Potato Research Association (130 farms, total cultivation area 1,670 hectares) announced on the 18th that a launch ceremony for the "King Sejong's Yeoju Sweet Potato" brand was held on the 16th at the Sejong the Great Agricultural Cooperative parking lot in Sejong-daewang-myeon.
Recently, due to the circulation of some low-quality products and inconsistent packaging designs, consumer trust has somewhat declined. To address this, the new brand "King Sejong's Yeoju Sweet Potato" was introduced to restore its reputation.
This brand embodies the identity of "Yeoju, the city of King Sejong," and is expected to help standardize the quality of Yeoju sweet potatoes, improve the distribution structure, and strengthen consumer-focused marketing.
After the brand launch ceremony, the Sejong the Great Agricultural Cooperative was designated as the "first sales outlet" for the newly branded Yeoju sweet potatoes.
Yeon-gyu Lee, chairman of the Yeoju Sweet Potato Research Association, said, "This brand launch will be an opportunity to restore the reputation of Yeoju sweet potatoes and revive the pride of local farmers. We will develop it as a symbiotic brand created by farmers and citizens together."
The Yeoju Sweet Potato Research Association (130 farms, total cultivation area 1,670 hectares) announced on the 18th that a launch ceremony for the "King Sejong's Yeoju Sweet Potato" brand was held on the 16th at the Sejong the Great Agricultural Cooperative parking lot in Sejong-daewang-myeon.
Recently, due to the circulation of some low-quality products and inconsistent packaging designs, consumer trust has somewhat declined. To address this, the new brand "King Sejong's Yeoju Sweet Potato" was introduced to restore its reputation.
This brand embodies the identity of "Yeoju, the city of King Sejong," and is expected to help standardize the quality of Yeoju sweet potatoes, improve the distribution structure, and strengthen consumer-focused marketing.
After the brand launch ceremony, the Sejong the Great Agricultural Cooperative was designated as the "first sales outlet" for the newly branded Yeoju sweet potatoes.
Yeon-gyu Lee, chairman of the Yeoju Sweet Potato Research Association, said, "This brand launch will be an opportunity to restore the reputation of Yeoju sweet potatoes and revive the pride of local farmers. We will develop it as a symbiotic brand created by farmers and citizens together."
Original content
(Yeoju=Yonhap News) Reporter Woo-sung Lee = Yeoju City's local specialty, sweet potatoes, have launched a new brand, "Daewangnim Yeoju Kkuma," to target consumers. The Yeoju Sweet Potato Research Association (130 farms, total cultivation area 1,670 hectares) announced on the 18th that a launch ceremony for the "Daewangnim Yeoju Kkuma" brand was held on the 16th at the parking lot of Sejong Daewang Agricultural Cooperative in Sejong Daewang-myeon. Recently, due to the circulation of some low-quality products and inconsistent packaging designs, consumer confidence has somewhat declined. To address this and restore its reputation, the new brand "Daewangnim Yeoju Kkuma" was introduced. This brand embodies the identity of "Yeoju, the city of Sejong the Great," and is expected to help standardize the quality of Yeoju sweet potatoes, improve the distribution structure, and strengthen consumer-focused marketing, according to the city and local farms. Following the brand launch ceremony, ...
Source: Yna
Would you like more in-depth insights?
Gain access to detailed market analysis tailored to your business needs.
Related market data
What to read next
Read more relevant content
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.