The 11th International Blueberry Conference brought together over 500 participants from various European countries to discuss the future of the blueberry industry. The focus was on the need for changes in plantations, production, trade, and marketing, with a strong emphasis on quality. The consumption of blueberries is on the rise globally, especially in Europe, and it is essential to maintain this growth by providing good quality and consistency. The conference also underscored the importance of mechanization, particularly in grading, packaging, and harvesting, to reduce costs and improve efficiency. The high production costs and the challenge of finding workers in countries like the Netherlands and Germany highlight the necessity for mechanical harvesting in the future of the blueberry industry.