The European grape market is experiencing a significant shortage due to reduced yields caused by abnormal heat in Italy, Spain, and Greece. This has led to a scarcity of European grapes, resulting in high prices with white grapes commanding 19-21 euros per kilo. The situation is hampering sales due to both the high prices and the limited volume available for promotions. While Peru and South America are expected to contribute to the market with a normal or slightly above-normal harvest, the high prices are likely to persist until more European grapes become available in December.