Thessaly, a region in Greece, is facing a severe water shortage, forcing farmers to reconsider their crop choices. This has led to an increase in the cultivation of quinoa, a crop that requires less water and is more profitable for farmers. Quinoa is known for its ecological benefits, low production costs, and drought resistance. It also has a low glycemic index, making it popular in countries with a preference for healthy food. The crop is expected to play a significant role in achieving the EU's agri-environmental goals, as it is also being considered for use in pharmaceuticals, feed, and fertilizers.