TikTok salad recipe causes cucumber shortage in Iceland

TikTok accused of weighing on the supply of cucumbers in Iceland? This is not a joke. It all started with the broadcast by Logan Moffitt, nicknamed "the cucumber man" in Canada with 5.5 million subscribers of a simple salad recipe based on sliced cucumbers. Precisely, this salad is based on cucumbers, sesame oil, garlic, rice vinegar and chili oil. Icelandic influencers then began to share this recipe which uses a product grown on the island. And very quickly, it was the buzz. The supermarkets of the small country then face an unprecedented demand for cucumbers, to the point it seems to generate stock shortages. The supermarket chain Hagkaup thus observes that purchases of cucumbers have more than doubled. "This is the first time we've experienced something like this" And according to the Icelandic farmers' association (Horticulturists' Sales Company) interviewed by the BBC, the country's producers are unable to meet this growing demand. "This is the first time we've experienced ...