A popular TikTok recipe video by Canadian influencer Logan Moffitt, also known as "the cucumber man," has inadvertently led to a significant surge in cucumber demand in Iceland, causing supply shortages in supermarkets. The recipe, which also includes sesame oil, garlic, rice vinegar, and chili oil, has been shared widely by Icelandic influencers, resulting in double the usual cucumber purchases. The sudden demand has overwhelmed the country's producers, but experts believe the shortage is due to a combination of factors, including the recipe trend, summer vacation returns, and a typical supply gap. The situation is expected to improve in about a week.