The Chinese market presents a significant opportunity for the Vietnamese coconut industry, with local businesses preparing to export Vietnamese coconuts, known for their sweetness and preservation capabilities, to dominate the Chinese market. However, there are potential risks, including the need for systematic investment in raw material areas and strict control over cultivation, harvesting, and processing processes. There are concerns about meeting demand, high input material prices, and the risk of exploiting industrial coconuts during the peak season. The Vietnam Coconut Association is emphasizing the need for control in the raw material area, systematic planning, and quality standards to conquer high-end markets. The Association plans to attend fruit and food fairs in China in September 2024 to create sustainable cooperation and access the market. The protocol allowing official coconut exports to China is expected to generate about 250 million USD in export turnover of fresh coconuts this year, accounting for 25% of the total export turnover of the coconut industry.