In Spain, traditional fishmongers and mass consumption companies have seen a rise in summer sales of fish and seafood along the coast and islands, fueled by an influx of tourists and a strong hospitality sector. Seasonal grilling species and convenience products are particularly popular. This coastal sales increase contrasts with a decline in interior regions, worsened by a heat wave and a general decrease in fish purchases. Associations like Aecoc and Fedepesca are hopeful that the summer tourism boost will help mitigate the overall decline in fish consumption, with a significant impact anticipated during the Christmas season.