The article highlights the popularity of Chokul Betong oranges, a local fruit of the Betong District in Yala Province, Thailand, particularly during the New Year festival. The Elephant Shogun Orange Garden, owned by Apisara Chinchotiphan, has become a tourist hotspot, selling the unique oranges both online and on-site. These oranges, a cross between Bangmod and Bitka tangerines, are known for their taste, texture, and quality, and are priced according to size and quantity. The garden offers discounts for bulk purchases and provides a contact number for those in other provinces to place orders.