Trade mission to expand melon shipment from Rio Grande do Norte in Brazil to China

Published 2021년 11월 29일

Tridge summary

A delegation of producers from Potigues, Rio Grande do Norte, Brazil, is planning to visit China in March to increase melon exports to the country. This follows the successful entry of Potiguar melon into the Chinese market, which is the largest consumer of fruit in the world. The trade mission will aim to establish business relations with large Chinese buyers and expand operations in the Chinese market. The main challenge now is improving logistics to reduce the travel time from Brazil to China. Rio Grande do Norte is the largest melon producer in Brazil, contributing to about 60% of the country's national production.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Photo: Divulgação/Agência Sebrae-RN A little over a year after sending the first tons of melon to China, a trade mission of producers from Potigues to the Asian country will seek to expand exports. The meeting will take place in March of next year and was defined between representatives of Sebrae in Rio Grande do Norte, the State Government and the Executive Committee for Fruit Growing (COEX) at the Chinese Consulate, during the Fruit Growing Forum, one of the Expofruit events, at Federal Rural University of the Semi-Arid (Ufersa), which closed this Friday (26) in Mossoró. In a virtual participation in the lecture “Commercial Strategies for Fruit Growing”, the Consul General of China, Yan Yuqing, highlighted the quality of Potiguar melon and highlighted the importance of bilateral trade cooperation. Chinese commercial attache Shao Weitong also participated in the panel. “The delicious melons produced in Mossoró successfully entered the Chinese market, which allowed the Chinese to ...

Source: Abrafrutas